Jim Dixon

Jim is a former CEO and civil servant with a 30 year background in countryside policy. He has advised Visit Britain and private sector clients.  He is a Visiting Professor at the University of Derby and a columnist on countryside issues at The Times. 

“With a strong background in nature conservation, landscape management and rural policy, Jim is an expert on our countryside.  He couples this with great writing skills - he is a Times columnist - and a good knowledge of tourism and visitor management." 

- Sandie Dawe CBE, CEO of Visit Britain 2009-2014

Jason Freezer

Jason is an all round tourism expert, having been Head of Destinations at Visit England and previously with Visit Britain and as a hotel inspector and hotel manager. Jason has a Masters in Tourism Management and is working towards his Doctorate in tourism.

Simon Parkes

Simon has worked in food criticism, evaluation and journalism for over 30 years, as an inspector for the Michelin Guide and  as restaurant critic for British Vogue. He’s presented The Food Programme as well as numerous other programmes on BBC Radio 4 and been a judge on the Radio 4 Food & Farming Awards. After living in India, he co-wrote The Calcutta Kitchen. He’s also taught at the Slow Food University in Italy.

Lucy Cone

Lucy is an expert in the outdoor adventure industry and worked as an activity instructor and Cotswold Outdoors and with the UK Outdoor Industries Association. Lucy’s expertise is in strategic comms and marketing, copywriting and creative digital content, the tourism industries in Cornwall and Wales and of inbound tourism trends from Germany.


Caroline Holmes

Caroline is a garden historian who has devised and led tours, mostly for private American groups across Britain. Her consultancies include devising The Poison Garden at Alnwick Garden, and designing knots, orchard and operatic borders for the Royal Opera House, High House, Essex. Caroline works for Europe’s leading specialist garden tour companies and is a Course Director for University of Cambridge ICE International Summer School Programmes.

Stuart Gillis

Stuart is a leading UK heritage practitioner and has worked as Director of Derby Museums, the National Waterways Museum, and England’s National Fishing Heritage Centre as well as being Chair of the UK Rural Museums Network. Stuart is an expert in country houses, architectural heritage, industrial heritage, fine art and museums. 

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