Jim Dixon

Jim Dixon holds prestigious non-executive roles in heritage and public administration; advises governments, agencies, voluntary bodies and business; supports curriculum development in universities and writes and broadcasts for local and national media, including The Times.   

He is an experienced senior leader who has worked at the highest levels in a successful executive career, leading the UK’s busiest national park for 11 years and the UK national parks for 4 years.  He was a senior civil servant and a senior officer in one of the UK’s largest charities.

He has travelled extensively professionally, including widely across Europe, where he sat on an EU advisory committee, and also to the US, Africa, Australia, China, India and Japan where he advised on the plans for Mount Fuji to be inscribed as a World Heritage Site.  He is advising on a major UK Government tourism campaign.

He has led and shaped organisations and developed a reputation for effective leadership of change, innovations in policy and practice and great partnership working.   He has helped organisations and people develop, exceeding their performance over their expectations. He is a great communicator and has led major campaigns and PR activities and today writes for national and local media. 

His expertise is on all aspects of rural and countryside issues, including, farming, environment and wildlife, rural tourism and the rural economy.  But he has also played a role in major national events, strategic regional and national policy and in the development of some of the larger city regions.

He knows how the public, third and business sectors work and brings them together to achieve more for people, the economy and environment. Jim’s work has been described by one Minister as ‘highly respected and professional’ and by a senior member of the Government as displaying ‘leadership and vision’.  He was awarded an Honorary Doctorate in Tourism from the University of Derby.